Story
Mass-customised cover design
Print designs as a source of uniqueness: this is the key idea underpinning a unique project recently developed in Russia. Designers from the Artonika agency created an illustration, which was then used as the basis for an exceptional coverdesign. The illustration was personalised to become a unique and vivid person, with his or her own face and character, for every copy produced.
The designers and cover creators of the November issue of PUBLISH magazine used unique software, the Mosaic plug-in from HP SmartStream Designer, which crops, changes colours and angles to generate countless unique graphics from 1-2 vector images. The HP digital printing press Indigo 12000 then reproduced all this diversity in one run.
Today, new technologies already make it possible to individualise printed products on an industrial scale.
6000 copies of the magazine – without repeating a single cover
Paper such as PERGRAPHICA® has a 'new' haptic, which sets a high level of communication between the product and the consumer. It was interesting for us to combine the innovative technology of variability and the implementation of the project on premium design paper
Project:
Cover for PUBLISH magazine
Design:
Advertising agency "Artonika"
Printer:
Printing house “Cityprint. Impressive print"
Printing machine:
HP Indigo 12000 digital printer using HP SmartStream Mosaic software
Published:
11/2019
Print run:
6000 copies
