Story
Feelbooks for Pergraphica
Producing Pergraphica, in all its grammages, shades and colours, is a big source of pride for us. Seeing it used in the most diverse ways, some of which we showcase on this website, makes it even more special for us.
First, we took a long and hard look at how much we wanted to show of each shade and grammage. We had listened to the feedback we had received to our previous feelbook and decided, in order to do justice to both look and feel, to forego the common waterfall format and go full-sheet for every shade and grammage.
Now, we also wanted to allow for as many comparisons as possible, not just between papers, but between printing technologies as well. Therefore, our Pergraphica Colours Feelbook was printed using three different printing technologies: conventional offset, Xerox Iridesse and Indigo 7600. Sure, we were aware that this would add considerable complexity to the production process, but with world-class UK design-agency BOB and Swiss printers Bubu and groupe Gassmann at our disposal, we had all the support we needed.
We pulled this off with blind embossing on 300g/m2 Pergraphica Classic Rough, and the LE-UV printed logo showing off how crisp and clean this finishing technology works on Pergraphica. And thanks to the knot-threadbinding, both used for our Pergraphica Whites and Pergraphica Colours Feelbooks, all the shades and colours could now be seen at first glance as well. An industry first, we should add.
Inside, after an introduction to Pergraphica in English, German, French and Italian, we gave every Pergraphica Whites shade a full, separate page for every available grammage. With 31 new Pergraphica Colours, we didn’t want to create a tome, so we limited ourselves to one grammage per colour. To top it off, every page now displays available grammages, formats, grain directions and certificates. And for anyone who wants even more information at a glance, at the end of both feelbooks we added a portfolio overview, complete with the available grammages and formats.
Seeing is believing, and what’s more believable than our paper in action?
Finally, we added a feature we identified as one of the most desired during the many feedback rounds with some of our biggest distributors: the option to compare colours side by side or even create your own groups of colours. You’ll now find, at the end of each feelbook, little tear-out cards, comprising the whole portfolio, which you can easily remove due to the added micro-perforations.
Project:
Pergraphica Feelbooks
Published:
2020
