In spring 2020, brand image studio GRAFO was developing corporate identity with Four Elements Hotel Amsterdam. When creating logo and a corporate style for this unique eco-hotel, the team was inspired by traditional Dutch patterns and modern trends, while the recycled paper NAUTILUS® became the canvas for their ideas.
Reference
The Four Elements
Paper is the fifth element of this brand philosophy.
In ancient times Wind, Earth, Water and Fire were considered to be the critical energy forces that sustained life.
The Four Elements Hotel Amsterdam made it its mission to create a thriving model of sustainable hospitality based on what makes life good: fresh air, healthy food and zero waste.
The Four Elements Hotel Amsterdam uses gravity, wind and sunlight to form a natural air conditioning system. It is the first hotel in the world to do so.
Working on projects such as this one is like going on an intriguing journey.
The Four Elements Hotel Amsterdam is not just an eco-friendly hotel, but a brand new model of sustainable hospitality based on the unique experience of energy self-sufficiency and zero waste.
Building image, business and materials needed to match the project concept as closely as possible to. NAUTILUS® paper made of 100% recycled paper fit the hotel brand philosophy and positioning 100%, which made it possible to include NAUTILUS® into the hotel brand book and make it indispensable for all printed products.
The brand concept is based on the four elements: water, wind, earth and sun. NAUTILUS® paper became the fifth element, a part of the philosophy and another level in the totality of meanings of the brand vision. If you are in Amsterdam, don't miss Four Elements Hotel Amsterdam!
It never was so simple to choose recycled paper. Choosing NAUTILUS® as a corporate and communications paper clearly strengthens the core message of any company with a strong sustainable profile.
Project:
Four Elements
Design:
Brand Image Studio GRAFO
Printing machine:
Offset Heidelberg Speedmaster XL 75
Published:
2020
