LE QUARENTINE - Forty cards to get back into the game.
Playing cards is one of Italy’s favourite pastimes. It’s only natural then that during the lockdown in March this year, an agency created a special card game to bring everyone together again.
In the same month the lockdown started, imposing a new work and life-style.
However, creativity doesn’t stop and neither did the agency’s team.
Waiting to return to a world of meetings and physical relationships, they created a project that reinterpreted the most beloved game of Italians: cards. This is how “Le Quarentine” was born.
Le Quarentine” is a rebranding of traditional cards called “piacentine”, cult object of Italian culture and the art of inventing time and sharing it with friends.
Forty cards, four new card suits that replace the classic coins, cups, swords and sticks with new icons, from today linked indissolubly to a moment that will stay printed in everyone’s memory.