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Théâtre National de Nice: from staging to writing

The world is changing, and with it even long-standing cultural institutions. One of those is the National Theatre of Nice, which in the past year has taken the extraordinary step to switch to recycled paper. And because they didn’t want to compromise on quality, they chose NAUTILUS®.
We talked to Régis Rocca, communications manager at the National Theatre of Nice to learn the whole story.

Hello Régis, thank you for taking the time to talk to us. Can you tell us a bit about yourself?

My name is Régis Rocca and I’m the Head of Communications at the Théâtre National de Nice - Centre Dramatique National Nice Côte d’Azur.
After spending nearly 15 years working as a graphic designer and then as an artistic director in an agency in the luxury sector (hospitality, jewelry, perfume, etc.), I joined the team at TNN 2 seasons ago.

(Fotocredit: Léa Saboun)
Tell us a bit about the National Theatre of Nice!

This theater has been part of the local and national cultural landscape for more than 50 years and it works in the public interest, focusing on dramatic creation as part of a nation-wide policy to develop the dramatic arts.
TNN is a National Drama Center (Centre Dramatique National), so it’s governed by the policy to decentralize the dramatic arts, which came into law in 1972. NDCs are a major development tool for the creation and production of plays and shows: as institutions, their goal is to be open-minded and to focus on sharing, notably by welcoming artists in residence. Our mission is to focus on dramatic creation and expanding the influence of French theater, as established by TNN’s management. Research, writing, creation, public performance and training are all key parts of a working day at TNN.

So when came the point where you decided you needed a new kind of paper?

To launch the 2020/21 season, the first season to be overseen by Muriel Mayette-Holtz, who was recently appointed as the director of TNN [the first female director of the Comédie-Française from 2006 to 2014, the first female director of the French Academy in Rome – Villa Medici from 2015 to 2018, member of the Académie des Beaux-Arts, director of the Fondation Dufraine since 2019], I came up with a new graphic identity and exacting communications.
I felt that it was important for TNN’s image to be reflected in high-quality media and materials.

The aim was to create something new which hadn’t been seen in 50 years at an NDC in France, drawing inspiration from existing plays. After some research, NAUTILUS® seemed to be the obvious choice.
What made you choose NAUTILUS®?

NAUTILUS® offers 100% recycled paper with different features (Classic, SuperWhite, etc.) and ten different grammages from 70 to 350 g/m².
This extensive range provides a solid basis for creative work with intrinsic added value, both visually and in terms of the feel of the paper.
As a 100% recycled paper, NAUTILUS® is clearly suited to our vision and to the time in which we’re living.
Even when it comes to our own dramatic creation, upcycling is becoming increasingly important (sets, costumes, etc.).
As a result of clever choices and carefully managed processes, the communications for our season launch obtained FSC certification, the highest level of certification and the only certification that is sufficiently demanding when it comes to ensuring the legality of the wood used, sustainable forest management and compliance with environmental legislation throughout the design chain.

How was the whole experience of choosing a new paper for such an important project?

Having been put in touch by the supplier Antalis France, there was an instant and mutual understanding of our respective worlds with Mondi. Ms. Aude Montserrat [Customer Project Development Manager France] was key to this partnership. Her understanding and flexibility ensured the project’s successful launch within the time constraints imposed both by the specific timetable for this initiative and the unprecedented restrictions in terms of health and safety that were brought about by the Covid-19 pandemic.
She came up with ideas and solutions that met all our needs while providing a helpful point of view, as an outsider, about the choices we had to make.
That’s great to hear! Thank you so much for the interview. Anything else you want to leave us with?

The world and, in particular, the world of culture will have to be bold in the coming months and years and as a National Drama Center, the decision to use a modern range of 100% recycled paper is sure to be a success!
Great plays need great paper if they are to reach a genuinely wide audience and NAUTILUS® will be the perfect vessel for them.


Recycled papers by Mondi

See Mondi's full portfolio of NAUTILUS® recycled papers for professional print and office use.