In the paper industry, as you can imagine, getting your white right is a pretty big deal. We think colour is beautiful and the way people see it is fascinating. We also know how important it is for our customers to have paper that delivers every time, so that the brilliant colours of life can be reproduced in print. Mondi Color Copy is renowned for the optimal whiteness of its paper. But how do we get our white just right? And does brighter really mean better when it comes to paper?
Most people think that with white paper, it’s a case of the brighter the better. But this isn’t actually true. Whiteness is a simple metric that everyone understands. Most people are probably used to it being a measure of quality because historically, paper might not have been as white as everyone wanted. Despite this common misconception, brightness is not actually the best measure of whiteness when it comes to paper.