Colour Wheel of Emotion
Colour that speaks to the heart
Colour in print isn’t just visual. It’s emotional. It stays with you. Pergraphica Colours were created to bring emotion into print — through 31 fully dyed shades, each with a name that speaks to the heart. From Hopeful Green to Euphoric Pink, from Mysterious Blue to Smiling Yellow, every colour tells a story. And when you design print with emotion, your storytelling becomes unforgettable.
The science of colour and emotion
Neuroscience confirms that we feel before we think. Warm colours increase the heart rate, while saturated colours are perceived faster and remembered longer. Colour triggers the gaze cascade effect — the longer we look, the more likely we are to buy.
Emotion must be treated as the invisible design layer – with colour as its language.
Harmony & contrast
Harmony soothes. Contrast excites.
- Combine adjacent shades for seamless transitions
- Pair opposites for bold impact
- Use tonal families to build emotional cohesion
- Use contrast to guide attention and spark curiosity
The Colour Wheel of Emotion is your emotional map — guiding you through landscapes of feeling.
Dialling up emotion
Each shade carries its own emotional energy.
Pastels whisper: soft, gentle, serene
Brights radiate: vibrant, joyful, alive
Deep tones anchor: bold, intense, dramatic
It’s about choosing what resonates — with your story, your audience, your intent.
This is more than a palette — it’s a compass for feeling in print.
WOW Print Cards
Where emotion meets precision. This set of die cut cards acts as a viewfinder for exploring colour through scale. The cards allow you to mix and match different paper stocks and instantly see how the relationship between colours can shift emotion and energy. Scale of colour is often overlooked, but with the WOW Print Cards you can play with proportion and percentage to express emotion more precisely.
Discover PERGRAPHICA® papers
Perfection is in the details. That’s why selecting the right paper should be at the heart of every creative print project. PERGRAPHICA® is a full spectrum premium design paper that was made to serve as the perfect, tactile backdrop to your design work and creative communication.
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How can we help?
Whether you have a question about our papers, want to request a sample or need some guidance, our team is looking forward to consulting you on your next paper & print project.
Get in touch with us via our contact form or give us a call at +43 1 79013-4990.
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