Corporate design inspiration at its finest. The brand refresh for “Arquin”, featuring eye-catching business cards and a full suite of corporate elements in three striking Pergraphica Colours positions the Italian real estate firm in the premium league.
Real estate company Arquin has been firmly established in Merano, Italy for decades. For their 50th anniversary, they commemorated the occasion with a brand refresh. Bolzano-based design studio W13 took on the task of communicating the Arquin brand identity with a modern redesign that honours the company’s long-standing values.
The paper choice informed the design in many ways, setting a creative and, for the industry, unusual statement. Our Pergraphica Dark & Deep Colours were designed to deliver a premium and luxurious look and feel with deeply pigmented shades that show their strength when combined with special finishes.
The colour choice of Magical Blue, Noble Red and Stormy Grey is impactful. The lively contrast between the premium shades of blue, burgundy and grey and the secondary colour yellow reflects a sense of style, modernity and reliability, as well as increasing the visibility for the business in a highly competitive sector.
The new logo, which is based on subtle lines and geometric shapes derived from the letters in Arquin, impresses with its elegant simplicity.
The printers at Medus Druck Werkstatt went above and beyond, by crafting custom envelopes in two different sizes from the same shades of Pergraphica, creating a cohesive look and feel across all elements. Pergraphica papers perform exceptionally well in converting, as well as printing and finishing.
The hot-foil stamped logo in gold contrasts beautifully with the vibrant colours of the selected papers and makes the desired attributes of the company — self-confidence and elegance — visible and tangible.
A full range of elements, from business stationery to fabric bags, chocolate packaging and other marketing articles to online applications, advertisements and office signage were also developed as part of the rebranding.
Image credits: Design Studio W13
