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Do judge this magazine by its cover

Magazine covers don't get much better than this. PUBLISHER magazine, a bimonthly Swiss publication that caters to the world of professional printing, knocks it out of the park every time, with their clever and conceptually challenging covers.

Well-known for their out-of-the-box magazine covers, it only made sense to see what PUBLISHER would come up with when using Pergraphica as their canvas. The results were striking, bold, and better than we could have dreamed up.

We provided two of our most iconic paper shades, Infinite Black and Imperial Red, for two separate editions of the magazine (5-20 and 3-21) and we honestly can’t pick a favourite. The unique and challenging cover designs by Swiss graphic designer Erich Brechbühl meant that the printing teams at Howigra AG and Sonderegger AG respectively, had their work cut out for them. The production processes involved many special finishes and outstanding craftsmanship to deliver two uniquely stunning covers that stand the test of time.

Above all, both these covers perfectly showcase the value of printed products; that they evoke such a multisensory experience when picked up that you don't want to put them down.

We want to show that print is alive and tangible. In the digital age, everything is fast-paced and can be altered infinitely, but creative print products invite us to slow down and pay attention to what’s at hand.

— Laurent Gachnang, Publisher Magazine

Black and white

PUBLISHER Issue 5-20, Pergraphica Infinite Black


This unique cover is not only striking at first glance, but it tickles the senses with its fascinating look and tactile feel. The cover was screen printed on Pergraphica Infinite Black with an eye-catching design of white crossbars overlaid with a relief varnish, to create the effect of drops on the page. The cover strikes the perfect balance between haptics and appearance, as if defying the beholder not to stroke it.

The concept behind the design was to strip back the colours and emphasise the quality of the paper, the printing process and the finishing techniques. Our uncoated design papers deliver excellent finishing results, and the rough surface and black shade contrast beautifully with the varnish coating.

Screen printing is especially suitable for achieving opaque ink layers that cover the colour of the paper, making it optimal for printing white on black — something which is challenging with other technologies. Premium printer Howigra AG, is considered a specialist for this process in Switzerland.

All about those special finishes

PUBLISHER Issue 3-21, Pergraphica Imperial Red


With Pergraphica Imperial Red as the backdrop, Brechbühl leaned into the boldness of the colour with an even bolder design. This rich shade from our Dark & Deep Colours range is typically used for packaging of luxury goods such as perfume or wine, so it lent itself beautifully to the special finishes expertly applied by Sonderegger AG.

The clever design communicates the cover details entirely without the need for printing, focusing instead on special finishes. The rough substance of the paper is particularly suitable for these techniques.

The fold-out cover demonstrates various technically challenging finishing methods, which come together seamlessly. The principle design is die-cut, the title laser-cut and the issue details are laser engraved, adding a unique touch and a legible contrast thanks to the change in colour from the engraving process.

Last, but certainly not least, the motif on the interior fold-in has been embossed, and thus appears through the die-cut on the front of the folded cover. A clear hot foil, Clarity Light from Foilco, was applied over the embossing, lending a transparent layer with a slight tint that makes the embossed motif more vivid and tangible.

Project specs


PERGRAPHICA® Dark & Deep Colours PERGRAPHICA® Infinite Black, 350 g/m²


Print finishing & folding


Erich Brechbühl


Howigra AG


Sonderegger AG



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